Selected Work
Digital ideas made clearer, usable, and testable.
A factual selection of product concepts, platform work, digital implementation, testing, and organic audience growth.
Project 01
Pet Sitter & Pet Owner Platform
Pet platform screens required
Pet platform screens required
Two-sided platform prototype
Pet Sitter & Pet Owner Platform
A two-sided service-platform concept with distinct journeys for pet owners and pet sitters.
Functional prototype in testing and iteration
Guidance-platform screens required
Digital guidance product concept
Fertility Treatment Guidance Platform
A non-medical guidance concept for making a complex fertility-treatment journey easier to navigate.
Concept prepared for further testing and validation
Website and platform development
Nidrana
A founder-led project combining strategy, digital operations, website and platform structure, content architecture, UX, testing, and implementation.
Founder-led project in active development
Custom anonymized testing diagram — no app UI shown
Application testing
Encoy Product Testing
Application testing focused on user flows, usability, functionality, issue identification, and actionable reporting.
Testing engagement completed
Selected public Reels are linked below
Content Strategy, Creation & Organic Growth
Instagram Growth & Brand Content
Social-first content focused on travel, hospitality, food, coffee, and digital discovery, combining strategy, creation, editing, publishing, and audience-focused iteration.
Independent content project with documented public examples
Explore How I Work
Product thinking, UX, testing, digital operations, and implementation.
Contact
Have a digital idea that needs structure?
Tell me what needs to become clearer, more usable, or easier to test.
Tell Me About Your Idea