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Digital guidance product concept

Fertility Treatment Guidance Platform

A non-medical guidance concept for making a complex fertility-treatment journey easier to navigate.

My Role
Information architecture, treatment-stage journeys, content structure, UX, and prototyping
Status
Concept prepared for further testing and validation

Visual placeholder

Guidance-platform screens required

No product interface is recreated or implied here.

Challenge

Organize a complex, stage-based experience so people can understand where they are, what information is relevant, and what may come next without presenting medical advice.

My Role

I focused on product structure, information architecture, treatment-stage journeys, content organization, responsive UX, and Codex-assisted prototyping.

What I Did

  1. 01Mapped the experience around treatment stages
  2. 02Created a clearer information hierarchy
  3. 03Structured content and navigation paths
  4. 04Designed responsive guidance patterns
  5. 05Built and tested the concept iteratively with Codex assistance

Approach & Tools

Information architecture, journey mapping, content structure, responsive UX, prototyping, testing, and iteration with Codex.

Tools used: Codex

Result / Current Status

A digital product concept ready for further user testing and content validation. It is not medical advice and makes no claims about treatment outcomes, efficacy, or clinical validation.

Reflection

This concept shows how I make dense, sensitive information easier to navigate while keeping the scope explicitly non-medical.