Customer behavior
Understand where people compare, hesitate, ask for proof, or fail to see the value quickly enough.
Industry UX consulting
SaaS products often lose users in the quiet moments between signup and repeated value. Viviane helps teams understand where onboarding, dashboards, feature discovery, and support flows create friction before users become active customers.
Common friction
Complex onboarding
Low feature discovery
Dashboard confusion
Weak activation moments
Business outcomes
Clearer product value
Better trial activation
Stronger retention signals
Decision moments
First session value
Trial-to-paid confidence
Dashboard comprehension
Feature discovery and return use
Priority services
A structured review of app flows, mental load, navigation, onboarding, and moments where users hesitate.
Usability Testing helps teams move beyond opinion by observing how people actually experience a product, page, or service.
A journey analysis that identifies the emotional, practical, and brand moments affecting trust, conversion, and loyalty.
A strategic review that connects UX findings, product testing, customer expectations, and business priorities into a focused improvement plan.
Industry decision room
The work connects how customers behave in this category with what the product, service, website, or journey should make clearer next.
Discuss This IndustryUnderstand where people compare, hesitate, ask for proof, or fail to see the value quickly enough.
Connect UX friction to conversion, retention, inquiry quality, support effort, loyalty, or product confidence.
Strengthen the signals that make a brand, service, app, or product feel credible inside its category.
Use findings to shape the next sprint, redesign, research plan, product pivot, or customer journey improvement.
Right starting point
The team is seeing complex onboarding or another signal that users need more clarity.
The business wants clearer product value without guessing what to change first.
A launch, redesign, campaign, product decision, or roadmap question needs stronger evidence.
The experience should feel as trustworthy and useful as the brand or product promise.
Related services
Independent UX Audit services for websites, apps, SaaS journeys, customer flows, and Product Experiences that need clearer conversion paths.
Website UX review and usability audit for brands that want better conversions, trust, navigation, and customer confidence.
Product Experience Testing for digital and physical products, focused on usefulness, clarity, trust, and market fit.
Physical Product User Testing for consumer brands that need better usability, packaging clarity, instructions, and customer feedback.
Startup UX Consulting for founders who need sharper product-market fit, clearer journeys, stronger retention, and better launch confidence.
UX consulting for NGOs and social impact projects that need accessible, human, trustworthy experiences for communities and supporters.
User research for teams that need to understand customer behavior, motivation, frustration, and product decision-making.
FAQ
This work helps teams improve clearer product value, better trial activation, stronger retention signals by finding the user friction behind business problems.
Common signs include complex onboarding, low feature discovery, dashboard confusion, weak activation moments, unclear journeys, weak trust signals, and product decisions based mostly on internal assumptions.
Yes. Viviane works with Berlin, Amsterdam, Lisbon, Europe, and remote international teams across websites, apps, customer journeys, and physical product experiences.
Next Step
Share the product, platform, website, prototype, or digital experience you want to shape or improve.
Best For
New ideas, existing products, platforms, websites, prototypes, and digital experiences
Useful Output
A clearer structure, practical priorities, and an appropriate next step
Next Step
Share the context, current stage, and what needs to become clearer